EarthKynd
Guiding a new product launch to success with a brand position, website and assets that highlight the activities that are possible by creating compost from waste in 24 hours. Waste becomes useful!
Branding Brand Strategy Website Materials
In a world increasingly attuned to sustainability, our challenge was to craft a brand and strategy for EarthKynd, a revolutionary at-home or office composter that accelerates the transformation of waste into compost within 24 hours—a stark contrast to the traditional 3-6 weeks timeframe.
The core of our brand messaging, encapsulated by the phrase "Waste Becomes...", was ingeniously designed to highlight the transformative journey of waste materials, emphasising the potential of what they can evolve into. This strategic positioning not only elevates EarthKynd above its competitors but also resonates deeply with eco-conscious consumers, seamlessly aligning with their values and aspirations for a greener planet.
Our brand philosophy for EarthKynd was deeply rooted in the principles of nature's cycle, embodying the ethos that nothing in nature goes to waste; everything is repurposed, playing a crucial role in the earth's regenerative processes.
This intrinsic belief in the cyclical and sustainable processes of Mother Nature guided our approach, fostering a brand identity that speaks to the harmonious balance between innovation and natural preservation. The creation of a distinctive image style further solidified EarthKynd's presence in the market, offering recognisable and compelling brand assets that visually articulate the essence of transformation and rebirth.
To bring this vision to life, we cultivated a fun and playful brand persona, transforming the perception of composting from a mundane chore to an engaging and educational activity for families. This approach not only broadens EarthKynd's appeal but also fosters a deeper connection with its audience by integrating the product into their daily lives as a meaningful practice.
Through the development of an intuitive e-commerce website and strategic marketing assets, we've crafted a comprehensive platform that not only showcases EarthKynd's innovative features but also educates and inspires action towards a more sustainable lifestyle, making eco-conscious living accessible to everyone.
