In launching Sydney's innovative next-gen Pilates brand, our approach encompassed an entire spectrum of brand creation, from the foundational design to a dynamic website and targeted marketing campaigns.
Our focus was on crafting an immersive brand experience that resonates with the local fitness community. Utilising a blend of key brand assets, captivating video content, and high-quality imagery, we successfully animated the brand's ethos and vision.
This vivid portrayal of the brand was strategically amplified through social media campaigns, meticulously tailored to engage the local audience, drive brand awareness, and significantly boost membership acquisition in its operational locales.