Shaipe
Redefining the fitness industry with the launch of a new gym concept, targeted at non-gym goers with a brand, strategy, website and marketing that drove new members and new locations.
Branding Brand Strategy Website Marketing Materials Content
The introduction of SHAiPE marks a pivotal moment in the fitness industry, heralding a new era where AI and smart technology seamlessly integrate to revolutionise traditional workout routines. This innovative gym concept is meticulously designed to cater to a slightly older demographic, providing an inclusive and less intimidating environment compared to conventional gyms.
By leveraging cutting-edge technology, SHAiPE offers a personalised fitness journey that meticulously tracks progress and tailors training to individual needs, ensuring every member can achieve their health goals more efficiently.
In establishing SHAiPE's online presence, a state-of-the-art website was developed, incorporating compelling video content and an expertly designed user interface to captivate visitors and convert them into members.
This digital gateway serves not only as a portal for information but as a testament to SHAiPE's commitment to innovation and excellence in fitness. The website's design and functionality reflect the brand's core values, providing a seamless user experience that encourages exploration and engagement with SHAiPE's unique fitness approach.
To ensure SHAiPE stands out in a crowded market, a comprehensive brand strategy was put into place, focusing on the development of strong, distinctive brand assets. These assets were deployed across all touch points, from the physical gym space to digital platforms, ensuring a consistent and impactful brand presence.
A carefully orchestrated photo and video shoot featuring models who resonate with SHAiPE's target demographic produced authentic and inspiring content, further amplifying the brand's appeal and reinforcing its message of transformation and empowerment through technology-driven fitness.
The launch and sustained visibility of SHAiPE were bolstered by strategic marketing campaigns that employed both broad-reaching and targeted approaches. Location-based advertising ensured the brand's message reached potential members in relevant areas, while retargeting ads kept SHAiPE top of mind.
The collaboration with three key influencers, each aligning with a specific segment of SHAiPE's target market, introduced the brand to diverse audiences through relatable and engaging content.
This approach, coupled with a gym environment that fully embodies SHAiPE's brand ethos, sets the stage for a fitness revolution where technology and personal betterment converge to create a truly transformative workout experience.
