Calibre Talent
Creation of a real estate brand that sets the benchmark in talent development and training with a fresh visual languag, website and strategy to communicate this category defining start up.
Branding Brand Strategy Website Marketing
Calibre Talent was built on the certainty of a strong strategic foundation, ensuring the brand's market perception was clearly defined. We crafted a positioning strategy that communicated Calibre's unique offering in an engaging and dynamic way.
This clarity allowed the brand to resonate with both candidates and employers, making it effortless for them to understand what sets Calibre apart in the competitive real estate recruitment space.
Visually, the brand was designed to be youthful, bold, and eye-catching—aligned with the fast-moving and ambitious nature of its audience. Every element, from the vibrant colour palette to the sleek typography and dynamic graphic language, was created to capture attention and build instant recognition.
The website was a crucial part of this identity, seamlessly integrating with CRM systems and JobAdder to streamline the job search and hiring process, creating a smooth experience for both job seekers and employers.
To drive engagement, we implemented a social marketing strategy that attracted both top-tier talent and industry-leading clients. By leveraging targeted content, digital campaigns, and social media engagement, we positioned Calibre Talent as the go-to recruitment partner in real estate.
The result was a brand that not only stood out visually but also delivered on its promise—connecting the best talent with the best opportunities.
